How Marketers Use Colors to Make You Buy Things

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How Marketers Use Colors to Make You Buy Things

Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?

If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”

1Purple

Purple is used to soothe and calm. Anti-aging and beauty companies often use it in the packaging of their products.

Well it happens, the reduced sale price isn’t the only thing driving you to buy those items. Marketers use an unexpected and covert trick to lure you into stores, stay engaged on the shopping site, and direct you to make purchases. They use color tricks.

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