Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?
If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”
3Green
Green is the easiest color for the eyes to process and it’s often seen in stores and cafés to promote a sense of calm and relaxation.
“Wired in the human psyche is our emotional reaction to different wavelengths of color. Every color within the color wheel evokes a unique mood or feeling” explains the article. “Since every color stimulates a corresponding reaction, [marketers] are able to use these emotional built-in triggers to [their] advantage” whether it’s on a website landing page online or perhaps in a brick-and-mortar store.
