Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?
If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”
4Red
Associated with energy, red increases a viewer’s heart rate and creates a feeling of urgency. It is frequently used to advertise clearance sales.
Multiple studies and research have linked colors with certain behaviors, for example, a 2011 study found the red color increases reaction in individuals and may even make them act more forcefully. Think it’s only a coincidence that clearance bins are nearly always red? It’s not.
