How Marketers Use Colors to Make You Buy Things

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Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?

If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”

5Blue

Many banks and businesses employ the color blue in their branding to create the sensation of trust and security.

Similarly, there’s a reason why financial institutions like Chase Bank and Bank of America use the blue color in their logos: It encourages a sense of trust. And just what business could benefit more by having your trust than banks and financial institutions?