How Marketers Use Colors to Make You Buy Things

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Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?

If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”

8Yellow

If you see tons of yellow while window shopping, there’s a reason for that. The hue is optimistic and youthful and is often used to grab the attention of potential customers.

The yellow color is among the more attention-grabbing colors and is accustomed to show a playful, youth-like tone in marketing.

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